Do you often wonder why it is that some coaches and other solo service providers seem to be well-known and sought after in their niche and while others, many others (you, perhaps?), still struggle to attract all the clients they’d like? Americanbrowser
I can give you a simple (really!) solution to that problem. It’s called the Marketing Funnel and if you implement it in your business, I promise that you too can enjoy being considered an expert, in addition to selling more of your products and services. And you’ll just have more fun!
You know what a funnel looks like, right? It’s wide and the top and tapers down to a narrow opening. When your prospects enter your funnel through your ezine or other (usually) freebie offering, they are in the “getting to know you”level of the funnel. Once they get to know you, like you and trust you, they likely will move down to the next level, which will include your for-fee products and services, your least expensive ones first, increasing in value and cost as they continue downwards, until they eventually get to hiring you one-on-one or to your other big ticket item. That’s basically how the funnel system of marketing works.
I see a lot of coaches and other solo service professionals offer a freebie at the top of their funnel, and then their one-on-one service packages at the bottom, with nothing in between. I’ve made this mistake myself. It’s important to have offerings at each level of your marketing funnel so people can continue to get to know, like and trust you, as well as get to know, like and trust your products and services.
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